[My post in CIOReview, August 24, 2016]
The purpose of using Salesforce is to sell more products or services to more customers. The insights relied on for this engagement have evolved to become more data driven, but the end game remains the same: increased revenue and customer retention. Success requires a social and adaptable approach: customer discovery, meaningful engagement and interactions, building and nurturing relationships and becoming a trusted advisor. Implementation of Salesforce varies, but beyond deep-pockets and high ambition, here is advice on how to use the platform more effectively. Read more…
I was invited to speak at the Salesforce “Connect For Growth” event in Boston in August. There were 300 attendees; Salesforce customers and prospects. Here is a video of my talk. On the stage asking me questions is Adam Gilberd, Senior Area Vice President, Commercial Sales, at Salesforce. My earlier talk at the Salesforce CIO Thought Leadership dinner had been popular and Adam wanted me to cover similar ground with this larger audience. Following the talk was a panel discussion in which I also participated.
[In July, I was invited by Salesforce to be the speaker at the launch of their new CIO Thought Leadership series of meetings. The suggested topic was, “The future of IT and cloud computing in a social, mobile, digital world. Here is what I said.]
Every day IT is bombarded with statistics that talk about a future that WILL happen – and the question is posed, is our ship ready to get us to that distant shore? Just yesterday, I saw statistics from Intel, saying that by 2015 the number of connected users will grow by 55% that connected devices will triple in number, that storage needs will quadruple over today, and that global cloud IP traffic will grow almost 5-fold! For vendors like Intel, there is a relatively clear response with products. For IT, the answers are less clear and with many choices – but the convergence of four major areas is very obvious. Continue reading →