Tag Archives: Marketing

Marketing and IT — A Flourishing Partnership

CIOsynergy in Boston in August was a lively affair.  Along with a stellar keynote by John McAfee on the security dangers of mobile devices (your phone has likely been spying on you) and an introduction to ThingWorx, who provide a development platform for the Internet of Things, we had a diverse panel of CIOs to talk about the direction of enterprise IT, our successes and failures.  I was one of the panelists, joined by colleagues from Deloitte, NutriSavings, Loomis, Sayles and Co., East Boston Savings Bank and Boston Scientific.  Our moderator was Scott Shuster (formerly of ABC News, producer of NPR’s “All Things Considered”, Consulting Editor for McGraw-Hill and Business Week, to name a few of his accomplishments).

Scott asked me to comment on the recent spate of articles on the tension between IT and Marketing departments.  Forbes, for example, in its August 6, 2014, issue had an article on “How to avoid a CMO vs. CIO war”.  My take on this is: foolishness! Continue reading

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